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Strategies for Success Beyond the B2B Buzzword: ABM, Intent, Decision Maker
Join us on Thursday, August 15th at 11:30am ET as we go beyond the B2B buzzwords and dive into the marketing strategies you need to be successful. Companies, like people, are constantly evolving and growing. The key to the future of marketing is activating data on the right channel at the right time. ABM and intent data go hand-in-hand, and together, you can successfully build and prioritize your pipeline, and activate your media to the right decision maker.

In this educational webinar you’ll here from Ben Goldman, Chief Revenue Officer at 180byTwo, and Lotame’s Lana Warner, Manager of Client Strategy & Engagement and Aruna Paramasivam, GM, Data Marketplace, as they cut through the jargon and provide you with best practices for success — from getting started to how we’ve seen marketers leverage Lotame B2B for ABM initiatives. View their profiles below.

Aug 15, 2019 11:30 AM in Eastern Time (US and Canada)

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